Got Ad Recognition?

We all know about the “got milk?” advertisements and campaigns that feature popular celebrities and athletes. We’ve seen Taylor Swift, Rihanna and Usher all advocating milk consumption so that we can all grow up big and strong. But while these ads are very recognizable and popular, how well do they actually work to increase peoples’ consumption?

The “got milk?” slogan is nationally known, with 90 percent awareness in the US according to the “got milk?” website. But even so, the campaign that was started by the California Milk Processor Board really only increased milk sales in California. I know that when I see the ad I recognize it and think “oh that’s cool Rihanna drinks milk”, but it doesn’t give me an immediate craving to drink more icy cold milk. 

Getting teenagers to like something simply because a celebrity endorses it can be easy, but only if it’s something they may be initially interested in. Most kids aren’t super excited about milk. There’s more to ads that simply being recognizable. They need to be successful as well, and I think that maybe it’s time for the “got milk?” campaign to switch it up a bit. 

 On the other hand, take an ad that has worked very well at increasing awareness and sales: Nike. Nike’s “Just Do It” campaign has been around for several decades and has had hundreds of athletic endorsers. The campaign boasts billions of dollars earned worldwide from sales which is pretty good for such as short, sweet line. Although the campaign is simple, the notion that you can do anything if you “Just Do It” has led to Nike becoming one of the most successful companies in the world.

It almost feels like hit or miss when it comes to ad campaigns. The “got milk?” line is very well known, but it doesn’t seem to generate a lot of interest, while Nike has such a simple idea, but there motivational ads and commercials push people to strive to be better and more like their favorite athletes. And what better way to do that than to dress in the gear that they wear? Go buy some pricey workout clothes because then you’ll be like Michael Jordan. Do It.

 

What’s a Tweetchat?

Before enrolling in my Comm. 3334 class, I had never even heard of tweetchat.com. I was not super efficient in my Twitter use, so I really had no clue what to expect from a tweet chat.

When we first got onto the website in class I thought, this is it? It’s a pretty simple page that you navigate to. I wasn’t sure what you were supposed to do. But it’s really very simple. The website tweetchat.com is a way to type in any hashtag you want and instantly be connected to anyone and everyone else that is talking about it. Want to discuss #PR? Maybe #Obama? Even pick a specific time and subject to discuss? You can do it.

We did our in-class chat with Stephanie Pavol, the social media manager at Cardinal Health, and I really got the hang of it. It’s a great way to connect with people who have similar interests and it’s awesome to be able to chat in real time.

When I did a tweetchat for #PRCafe, I got the chance to learn about PR from an expert. The featured guest was Dee Dee Cocheta, who started her own PR company in Atlanta called A.B.C.Publicity. It was great to be able to hear from her about her PR experience and to be able to actually get tweeted back to by someone well-known in the industry and to get advice from her. I was able to get her insight as well as information from multiple other PR agencies and many of my OSU peers. It really was an awesome experience that I’m glad I learned about.

For all of you out there who have never participated in a tweet chat or those who have no idea what it is, I encourage you to try it. It really opened my eyes to how easy it is to put yourself out there and to gain some really valuable insight into your industry.